Pre-spend script and creative audit
Timing, hook, pacing, clarity and the conversion ask, before anything is booked.
Protects the media budget
Predictive Ad Analytics
Predict results before you spend.
Scripts, creatives and funnels scored before launch, so budget only backs a proven angle.
A weak ad with no budget behind it costs you an afternoon. The same ad with a media plan behind it costs you the quarter. The cheapest moment to find out which route works is before the buy, not in week three of the flight — so the review happens first, the findings arrive in writing, and every position taken comes with the reason it was taken.
- Script
- Hook
- Visual pacing
- Targeting
- Landing page
- Funnel
- Budget split
Four checks, before the money moves.
Each one is listed with the thing it is there to protect.
Deep-dive performance analytics
Acquisition funnels, audience targeting, creative variants, and where conversion is leaking.
Protects the funnel
Predictive audience and creative testing
Benchmark-backed simulation surfacing stronger hooks early, while changing them is still cheap.
Protects the production spend
Result-oriented optimisation
Ranked changes across television, digital and programmatic, each tied to a metric.
Protects the next cycle
The decision moves before the money.
Every variant scored on predicted performance, and the winner chosen before launch.
Winners found before launch · budget only ever backs a proven angle.
What is actually in the report.
Six sections. The last tends to be why people come back.
- Hook analysis
- The first three seconds, second by second, against your category.
- Variant ranking
- Every route you supplied, ranked by predicted performance, reasoning shown.
- Audience match
- Whether your targeting matches the message you wrote.
- Leak points
- Where the journey loses people between ad and conversion, named and ordered.
- Budget allocation
- How the spend should split across channels and variants given the scores above.
- The kill list
- What we would not run, and why. Usually the most valuable page.
See it in action
What the review actually looks like.
The dashboards, the numbers, the call before the money moves.
The metrics, defined.
So the report reads the same to finance as to your agency.
| Short | Metric | What it tells you |
|---|---|---|
| ROAS | Return on ad spend | Revenue for each unit of media spend. The number the audit argues about. |
| CAC | Customer acquisition cost | Spend divided by customers acquired. Rises quietly when creative fatigues. |
| CTR | Click-through rate | Share of people who act. A hook problem shows here first. |
| CVR | Conversion rate | Share of clicks that complete. A landing-page problem shows here, not in CTR. |
| Hold | Retention curve | Where viewers leave the video. The shape matters more than the average. |
| Freq | Frequency | How often one person sees the same asset before it stops working. |
What you receive.
The audit is free and the findings are yours either way.
- Written findings
- A document, not a call. Forward it to whoever signs the budget.
- Scored variant table
- Each creative route ranked, with the reason for its position stated.
- Recommended budget split
- Where the money goes first, and what to hold back until results land.
- Rework list
- The specific edits worth making before launch, ordered by expected impact.
- Benchmark context
- How the numbers compare against work of similar shape.
- A clear no, where it applies
- If it should not run in its current form, the report says so.
Send one campaign.
No engagement, no retainer, no media commitment. Judge the work first.
- 1 Send one campaign Scripts, cuts or creative you are about to fund, at whatever stage.
- 2 We score it Against category benchmarks and the funnel it points into. No media booked.
- 3 Findings in five working days Written, ranked and yours to act on with us or without us.
Free pre-spend audit
Find out before you pay to find out.
Send a campaign you are about to launch. Written findings in five working days.